PERU Ramos Ccoillar Family

High in the green mountains of Río Negro, Satipo, in Peru’s Junín region, there is a tiny community called Nueva Florida. It was founded by the Ramos Ccoillar family, who originally came from the harsher, drier highlands of Huancavelica. Years ago, after difficult seasons growing potatoes and mounting debts, the eldest son, Florentino, made a brave decision: to leave everything he knew and start again in the jungle. 

He found a small piece of land wrapped in mist and shade trees and named it La Nueva Florida - “New Bloom”, a promise of something better. There, he planted his first coffee trees: Typica, Caturra, Bourbon and later Pache, on tiny plots of 2-6 hectares at 1,750-1,800 metres above sea level. Over time, his brothers, partners, and extended family followed. What began as one man’s risk slowly became a small, close-knit coffee community, all rooted in the same story of leaving Huancavelica in search of a more hopeful harvest. 

On these steep slopes, cherries are picked by hand at peak ripeness, carefully floated to remove defects, depulped the same day, and fermented for around 18-22 hours before being fully washed and dried on raised beds in solar dryers for up to 15-20 days.  

Every bag of this coffee is a piece of Nueva Florida’s “new bloom”: a family’s decision to start over, a community built from scratch, and years of quietly perfecting their harvest so that, far away from Satipo, someone like you can enjoy a deeply sweet, structured espresso that tastes like hope finally paying off.